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BIMI
BIMI (Brand Indicators for Message Identification)
Understanding BIMI
BIMI is a new email authentication protocol that enables businesses to display their brand logo next to emails they send to customers, partners, and other recipients.
How does BIMI work
BIMI works by requiring businesses to follow specific email authentication standards, including DMARC, SPF, and DKIM. Once these standards are met, businesses can include their brand logo in the email header, which email providers can then display next to the email.
Benefits of BIMI
- Improved Email Deliverability BIMI can improve email deliverability by increasing the trustworthiness of emails sent by businesses. Email providers are more likely to deliver emails with a brand-verified logo, increasing the chances of the email arriving in the recipient’s inbox instead of their spam folder
- Enhanced Brand Visibility BIMI helps to enhance brand visibility by allowing businesses to include their brand logo in the email header, making it easier for recipients to recognize email communications from their preferred brands.
Implementing BIMI
- Steps to Implement BIMI To implement BIMI, businesses need to meet the email authentication standards required by the protocol, publish a BIMI record in their DNS, and ensure their brand logo image is properly formatted and uploaded to a secure location
- Common Challenges with BIMI Implementation Some common challenges with implementing BIMI include understanding email authentication protocols, formatting the brand logo image correctly, and finding a reliable email provider that supports BIMI.
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